EXTRACT FROM "NINFOMANIA", 1999-04-02:

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<tech//2.1> YAHOO RIDES THE BROADCAST BULL

   Yahoo said yesterday that it has agreed to acquire 
   Broadcast.com in a stock swap worth about $5.7 billion 
   to bring video and audio content to Yahoo. 

   During an analyst conference call this morning, Yahoo 
   executives also said to expect more acquisitions during 
   the year. As reported earlier, Yahoo said it would offer 
   $130 for each Broadcast.com share, representing a 
   10 percent premium over Broadcast.com's closing 
   price of 118.19 yesterday. 

   "Broadcast.com's tremendous first-to-market advantage 
   has made it the leading destination on the Web for audio 
   and video broadcasts, and it will provide significant added 
   value to Yahoo's audiences worldwide," Yahoo chief 
   executive Tim Koogle said. "The acquisition of Broadcast.com 
   is a natural extension of our strategy to deliver the ultimate 
   experience to Web users and a powerful advertising and 
   distribution platform for both companies' content, 
   advertising, and business services providers." 

   Koogle added that advertisers look for both the ability to 
   target their advertisements and to provide rich media 
   content. The integration of Broadcast.com's technology 
   will allow Yahoo to provide these options to advertisers. 

      "We believe this is an important strategic acquisition, 
   as it provides Yahoo with a broadband solution that it was 
   previously lacking," White wrote in a research note. "In 
   addition, it further diversifies [Yahoo's] revenues 
   beyond advertising to include business services." 

   The companies have been engaged in acquisition discussions 
   for the past few weeks. Yahoo also hinted to financial 
   analysts during an onsite meeting that it was planning to
    make more acquisitions this year. Yahoo in January moved 
   to acquire home page builder GeoCities, with which it plans 
   to introduce more e-commerce functions to the site's close 
   to 4 million members. 

   Analysts have long praised a possible fit between the two 
   companies, saying that Broadcast.com would give Yahoo a 
   strongly branded Web property and a traffic boost. 
   Additionally, Yahoo could use Broadcast.com's technology 
   platform to further develop its own broadband strategy. 

   //mo' ninfo: http://www.microsoft.com/
   © C|NET
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